Keat Teoh: Product + Visual Designer

📧 keat.teoh@gmail.com 🕸️ keatteoh.com

About

Senior Product Designer with 8+ years of experience in B2B SaaS, specializing in scalable design systems and user-centered product strategy. Driven by curiosity, creativity, and the desire to challenge assumptions, I thrive at the intersection of exploration and precision.

I enjoy tackling ambiguous problems, uncovering insights through research, and translating complex ideas into intuitive experiences. Whether I’m optimizing workflows, building robust design systems, or turning abstract concepts into tangible products, I aim to create work that’s thoughtful, inventive, and occasionally unexpected.

My experience leading interdisciplinary teams has taught me how to align vision across disciplines, communicate with clarity, and design for both impact and delight.

Work Experience

SENIOR PRODUCT DESIGNER, Thrive TRM
Remote (Sept 2022 - Current)
• Rebuilt an enterprise SaaS web app from the ground up as part of a cross-functional core team
• Built and scaled a unified design system adopted across multiple product teams
• Delivered features on schedule through close collaboration with engineers and PMs
• Created user flows, wireframes, and mockups that shaped feature scope and informed prioritization in collaboration with PMs
• Led user journey mapping workshops to uncover pain points and align strategy

PRODUCT DESIGNER, Distru
Remote (Nov 2021 - June 2022)
• Lead designer on key feature initiatives; co-owned and maintained the design system
• Conducted user interviews to understand the user journey, uncover pain points, and gather feedback to inform design decisions
• Created user flows, wireframes, and prototypes for iterative validation
• Partnered with content and marketing teams to ensure brand consistency across UI components and interactions

PRODUCT DESIGNER, Greenslate
New York, New York (Fall 2017 - Winter 2021)
• Ownership of web application features
• Development of design pattern library
• Designed user flows, wireframes, and prototypes for iterative validation
• Facilitating user research & usability testing workshops

Area of Focus

• Product Led Design
• Design Systems
• User-Focused Research
• Color Theory
• Brand Visual Identity

Skills

• Proficiency in Figma suite, Axure RP, Adobe Suite
• Comfortable with LLM (for knowledge documentation)
• Worked with project management platforms such as Jira, Asana, Wrike, Trello

Education

UX Academy Bootcamp 2017
DesignLab
Remote

BFA Illustration 2010
School of Visual Arts
New York, New York